Real-time customer analytics
How professionals use Acumen3 Analytics
We’ve been in the data, analytics, people counting and research industry for decades. Literally. To continually improve our services we have invested in understanding what information and analytics our customers find valuable and how they use these. Following is a snapshot of what we have learnt regarding how our customers use Acumen3 Analytics.
Marketing Managers
- Assess the impact and performance of marketing initiatives and ROI
- Comparative performance across the store vs other channels
- Customer loyalty rates
- Develop reports for c-Level executives
- Identify Optimal staff to customer ratio
- Identify peel-off rate (Entries Vs Pass-by traffic)
- Identify premium merchanchising layout , POS displays
- Identify sales conversions/ staff performance
- Improve store/services layout to facilitate customer navigation
- Optimise location performance and comparisons
- Peak-period identification
- Real-time population monitoring
- Strategise and plan future marketing campaigns
- Trends analysis and forecasting
- Understand consumer/ visitor satisfaction
- Understand customer/ visitor movement flows
- Understand dwell times and popular areas
- Understand the impact of variables such as weather
- Understand when and where conversion rates can be improved
- Understanding path of purchase/ movement
- Where to reduce costs or invest in to increase business performance and profitability
- Sales performance of core products or departments
- Average transaction values, transactions and returns – by category
- Best commercialization of promotional space
Councils
- Quantify visitors and traffic.
- Measure projects and promotions success.
- Validate funding received or requested.
- Optimize Staffing requirements.
- Optimize cleaning schedules.
- Make informed planning decisions.
- Quantify asset usage.
- Provide feedback to community on busy times.
- Easily share reports to any stakeholders (platform account not required for receivers).
- Ability to generate customer satisfaction or more detailed surveys.
- Quantify traffic for leasing purposes.
Transport ,Planning and Activations
- Quantify visitors and traffic.
- Easily include comments on events and reported weather on reporting.
- Easily share reports to any stakeholders (platform account not required for receivers).
- Measure projects outcomes before and after.
- Measure promotions success.
- Validate funding received or requested.
- Make informed planning decisions.
- Quantify asset usage.
- Provide feedback to community on busy times.
- Ability to generate customer satisfaction or more detailed surveys within the platform.
- Ability to combine multi-modal counts using different inputs (people, cyclists, cars)
Operations Manager
- Develop reports for c-Level executives
- Help identify professional development needs
- Identify maintenance, security, waste and cleaning needs
- Identify Optimal staff to customer ratio
- Optimise location performance and comparisons
- Peak-period identification
- Real-time population monitoring
- Staff performance and management
- Schedule for optimal allocation of services
- Trading hours management
- Understand dwell times and popular areas
- Understand the impact of variables such as weather
Store Managers
- Assess the impact and performance of marketing initiatives and ROI
- Comparative performance across the store vs other channels
- Customer loyalty rates
- Develop reports for c-Level executives
- Help identify professional development needs
- Identify Optimal staff to customer ratio
- Identify peel-off rate (Entries Vs Pass-by traffic)
- Identify premium merchanchising layout , POS displays
- Identify sales conversions/ staff performance
- Improve store/services layout to facilitate customer navigation
- Optimise location performance and comparisons
- Peak-period identification
- Real-time population monitoring
- Staff performance and management
- Trading hours management
- Trends analysis and forecasting
- Understand Best time to restock areas of the store
- Understand consumer/ visitor satisfaction
- Understand customer/ visitor movement flows
- Understand dwell times and popular areas
- Understand the impact of variables such as weather
- Understand when and where conversion rates can be improved
- Understanding path of purchase/ movement
- Where to reduce costs or invest in to increase business performance and profitability
- Sales performace of core products or departments
- Average transaction values, transactions and returns – by category
- Best commercialisation of promotional space
Business Owners
- Assess the impact and performance of marketing initiatives and ROI
- Calculate leasing values
- Comparative performance across the store vs other channels
- Customer loyalty rates
- Design effective store layouts
- Develop reports for c-Level executives
- Help identify professional development needs
- Identify maintenance, security, waste and cleaning needs
- Identify Optimal staff to customer ratio
- Identify peel-off rate (Entries Vs Pass-by traffic)
- Identify premium merchanchising layout , POS displays
- Identify sales conversions/ staff performance
- Improve store/services layout to facilitate customer navigation
- Optimise location performance and comparisons
- Peak-period identification
- Plan for future location development
- Real-time population monitoring
- Staff performance and management
- Trading hours management
- Trends analysis and forecasting
- Understand Best time to restock areas of the store
- Understand consumer/ visitor satisfaction
- Understand customer/ visitor movement flows
- Understand dwell times and popular areas
- Understand the impact of variables such as weather
- Understand when and where conversion rates can be improved
- Understanding path of purchase/ movement
- Where to reduce costs or invest in to increase business performance and profitability
- Sales performace of core products or departments
- Average transaction values, transactions and returns – by category
- Best commercialisation of promotional space
Facilities Managers
- Develop reports for c-Level executives
- Identify maintenance, security, waste and cleaning needs
- Peak-period identification
- Plan for future location development
- Real-time population monitoring
- Staff performance and management
- Schedule for optimal allocation of services
- Understand dwell times and popular areas
- Understand the impact of variables such as weather
Human Resource Managers
- Develop reports for c-Level executives
- Help identify professional development needs
- Identify Optimal staff to customer ratio
- Identify sales conversions/ staff performance
- Peak-period identification
- Real-time population monitoring
- Staff performance and management
- Trading hours management
- Trends analysis and forecasting
Store Development Managers
- Calculate leasing values
- Design effective store layouts
- Develop reports for c-Level executives
- Identify maintenance, security, waste and cleaning needs
- Identify peel-off rate (Entries Vs Pass-by traffic)
- Identify premium merchanchising layout , POS displays
- Improve store/services layout to facilitate customer navigation
- Plan for future location development
- Understand dwell times and popular areas
- Understand the impact of variables such as weather
- Understanding path of purchase/ movement
- Best commercialisation of promotional space
Retail Leasing Managers
- Calculate leasing values
- Develop reports for c-Level executives
- Identify peel-off rate (Entries Vs Pass-by traffic)
- Improve store/services layout to facilitate customer navigation
- Optimise location performance and comparisons
- Peak-period identification
- Plan for future location development
- Real-time population monitoring
- Trading hours management
- Trends analysis and forecasting
- Understand customer/ visitor movement flows
- Understand dwell times and popular areas
- Where to reduce costs or invest in to increase business performance and profitability
- Average transaction values, transactions and returns – by category
- Best commercialisation of promotional space
C-Level Executives
- Assess the impact and performance of marketing initiatives and ROI
- Calculate leasing values
- Comparative performance across the store vs other channels
- Help identify professional development needs
- Identify sales conversions/ staff performance
- Optimise location performance and comparisons
- Plan for future location development
- Trading hours management
- Trends analysis and forecasting
- Where to reduce costs or invest in to increase business performance and profitability
Our clients
Taking evidence-based decision-making seriously.
Store Design Managers
Store Development Managers
Human Resource Managers
Facilities Managers
Site Managers
Business Owners
Store Managers
Operations Manager
C-Level Executives
Retail Leasing Managers
Marketing Managers
Let's Chat
Contact us for a commitment-free discussion on how Acumen3 Analytics can help you save time, improve your business and get more out of your people counting and visitor behaviour data.
Industries we service
Public Transport
Facilities Management
Short-term Locations
Public Spaces
Functions & Events
Museums & Libraries
Hospitality
Airports
Retail
