People counting real-time analytics

Product Features

Acumen3 Analytics is your all-in-one real-time visitor monitoring tool. A decision-makers day is too busy to spend time transferring raw data from people counting and visitor intelligence technologies into meaningful charts and analytics – Acumen3 does the work for you – leaving you with more time to focus on analysis and strategy development.

Dashboard Snapshot

  • Filter by location, data range and zones
  • Editable graphs
  • Venue map of analytics points
  • Map of locations

Analytics in Numerous Formats

Filter and count by:

  • Location
  • Time interval (from 1 minute to a day)
  • Week by day
  • Month by day
  • User defined range
  • Visitation, entry, exit, pass-by and population

Real-time Add-ons

  • Customer/ visitor satisfaction – real-time product/ service satisfaction levels
  • Demographic analytics – age range, gender, ethnicity and emotions
  • Staff efficiencies – staff physical location, dwell time and staff to customer ratio
  • Behaviour information – Popular areas, dwell times, movement flows, loyalty and passer-by conversion

Rich Reporting Suite

  • Calendar month statistics
  • Core trading hours
  • Daily centre activity
  • Daily statistics and daily totals
  • Day to day comparison
  • Hourly variances
  • Month by week
  • Month to month comparison
  • Monthly traffic ranking and variance
  • Average population
  • Daily population
  • Weekday comparison
  • Year summary
  • Yearly variance

Other Features

  • Schedule and email tailored reports automatically
  • Automatic weather, humidity and rainfall feed
  • Annotations for relevant information e.g. events, campaign dates
  • Adaptable user levels and access
  • Comprehensive online help
  • Regular feature updates and enhancements
  • Acumen3 technical support team on hand
  • Report on all locations on a single unified platform
  • "The goal is to turn data into information, and informational into insight. "

    Carly Fiorina
  • "It’s never about the numbers. The numbers are boring. It’s the story behind the numbers. "

    Bernard Salt
  • "Facts do not cease to exist because they are ignored. "

    Aldous Huxley
  • "What gets measured gets managed. "

    Peter Drucker
  • "Data! Data! Data! I can’t make bricks without clay. "

    Sherlock Holmes
  • "In ancient times they had no statistics so they had to fall back on lies "

    Stephen Leacock
  • "He who would search for pearls must dive below. "

    John Dryden
  • "If the Statistics are boring, then you’ve got the wrong numbers. "

    Edward R.Tufte
  • "A point of view can be a dangerous luxury when substituted for insight and understanding. "

    Marshall McLuhan
  • "If you torture the data long enough, it will confess. "

    Ronald Coase
  • "The price of light is less than the cost of darkness. "

    Arthur C. Nielsen

Benefits to you

Understand location/ store<br> performance

Understand location/ store
performance

Develop evidence-based<br>strategies and plans

Develop evidence-based
strategies and plans

Enhance understanding of<br> your target audience

Enhance understanding of
your target audience

Analyse marketing and advertising<br> effectiveness and ROI

Analyse marketing and advertising
effectiveness and ROI

Benchmark and predict<br> visitor trends

Benchmark and predict
visitor trends

Optimise staff schedules by<br> demand & improve performance

Optimise staff schedules by
demand & improve performance

How professionals use Acumen3 Analytics

Select your role to find out how Acumen3 can benefit you

Marketing Managers

  • Assess the impact and performance of marketing initiatives and ROI
  • Comparative performance across the store vs other channels
  • Customer loyalty rates
  • Develop reports for c-Level executives
  • Identify Optimal staff to customer ratio
  • Identify peel-off rate (Entries Vs Pass-by traffic)
  • Identify premium merchanchising layout , POS displays
  • Identify sales conversions/ staff performance
  • Improve store/services layout to facilitate customer navigation
  • Optimise location performance and comparisons
  • Peak-period identification
  • Real-time population monitoring
  • Strategise and plan future marketing campaigns
  • Trends analysis and forecasting
  • Understand consumer/ visitor satisfaction
  • Understand customer/ visitor movement flows
  • Understand dwell times and popular areas
  • Understand the impact of variables such as weather
  • Understand when and where conversion rates can be improved
  • Understanding path of purchase/ movement
  • Where to reduce costs or invest in to increase business performance and profitability
  • Sales performace of core products or departments
  • Average transaction values, transactions and returns – by category
  • Best commercialisation of promotional space

Retail Leasing Managers

  • Calculate leasing values
  • Develop reports for c-Level executives
  • Identify peel-off rate (Entries Vs Pass-by traffic)
  • Improve store/services layout to facilitate customer navigation
  • Optimise location performance and comparisons
  • Peak-period identification
  • Plan for future location development
  • Real-time population monitoring
  • Trading hours management
  • Trends analysis and forecasting
  • Understand customer/ visitor movement flows
  • Understand dwell times and popular areas
  • Where to reduce costs or invest in to increase business performance and profitability
  • Average transaction values, transactions and returns – by category
  • Best commercialisation of promotional space

C-Level Executives

  • Assess the impact and performance of marketing initiatives and ROI
  • Calculate leasing values
  • Comparative performance across the store vs other channels
  • Help identify professional development needs
  • Identify sales conversions/ staff performance
  • Optimise location performance and comparisons
  • Plan for future location development
  • Trading hours management
  • Trends analysis and forecasting
  • Where to reduce costs or invest in to increase business performance and profitability

Operations Manager

  • Develop reports for c-Level executives
  • Help identify professional development needs
  • Identify maintenance, security, waste and cleaning needs
  • Identify Optimal staff to customer ratio
  • Optimise location performance and comparisons
  • Peak-period identification
  • Real-time population monitoring
  • Staff performance and management
  • Schedule for optimal allocation of services
  • Trading hours management
  • Understand dwell times and popular areas
  • Understand the impact of variables such as weather

Store Managers

  • Assess the impact and performance of marketing initiatives and ROI
  • Comparative performance across the store vs other channels
  • Customer loyalty rates
  • Develop reports for c-Level executives
  • Help identify professional development needs
  • Identify Optimal staff to customer ratio
  • Identify peel-off rate (Entries Vs Pass-by traffic)
  • Identify premium merchanchising layout , POS displays
  • Identify sales conversions/ staff performance
  • Improve store/services layout to facilitate customer navigation
  • Optimise location performance and comparisons
  • Peak-period identification
  • Real-time population monitoring
  • Staff performance and management
  • Trading hours management
  • Trends analysis and forecasting
  • Understand Best time to restock areas of the store
  • Understand consumer/ visitor satisfaction
  • Understand customer/ visitor movement flows
  • Understand dwell times and popular areas
  • Understand the impact of variables such as weather
  • Understand when and where conversion rates can be improved
  • Understanding path of purchase/ movement
  • Where to reduce costs or invest in to increase business performance and profitability
  • Sales performace of core products or departments
  • Average transaction values, transactions and returns – by category
  • Best commercialisation of promotional space

Business Owners

  • Assess the impact and performance of marketing initiatives and ROI
  • Calculate leasing values
  • Comparative performance across the store vs other channels
  • Customer loyalty rates
  • Design effective store layouts
  • Develop reports for c-Level executives
  • Help identify professional development needs
  • Identify maintenance, security, waste and cleaning needs
  • Identify Optimal staff to customer ratio
  • Identify peel-off rate (Entries Vs Pass-by traffic)
  • Identify premium merchanchising layout , POS displays
  • Identify sales conversions/ staff performance
  • Improve store/services layout to facilitate customer navigation
  • Optimise location performance and comparisons
  • Peak-period identification
  • Plan for future location development
  • Real-time population monitoring
  • Staff performance and management
  • Trading hours management
  • Trends analysis and forecasting
  • Understand Best time to restock areas of the store
  • Understand consumer/ visitor satisfaction
  • Understand customer/ visitor movement flows
  • Understand dwell times and popular areas
  • Understand the impact of variables such as weather
  • Understand when and where conversion rates can be improved
  • Understanding path of purchase/ movement
  • Where to reduce costs or invest in to increase business performance and profitability
  • Sales performace of core products or departments
  • Average transaction values, transactions and returns – by category
  • Best commercialisation of promotional space

Facilities Managers

  • Develop reports for c-Level executives
  • Identify maintenance, security, waste and cleaning needs
  • Peak-period identification
  • Plan for future location development
  • Real-time population monitoring
  • Staff performance and management
  • Schedule for optimal allocation of services
  • Understand dwell times and popular areas
  • Understand the impact of variables such as weather

Human Resource Managers

  • Develop reports for c-Level executives
  • Help identify professional development needs
  • Identify Optimal staff to customer ratio
  • Identify sales conversions/ staff performance
  • Peak-period identification
  • Real-time population monitoring
  • Staff performance and management
  • Trading hours management
  • Trends analysis and forecasting

Store Development Managers

  • Calculate leasing values
  • Design effective store layouts
  • Develop reports for c-Level executives
  • Identify maintenance, security, waste and cleaning needs
  • Identify peel-off rate (Entries Vs Pass-by traffic)
  • Identify premium merchanchising layout , POS displays
  • Improve store/services layout to facilitate customer navigation
  • Plan for future location development
  • Understand dwell times and popular areas
  • Understand the impact of variables such as weather
  • Understanding path of purchase/ movement
  • Best commercialisation of promotional space

Acumen3 Analytics is for

  • Shopping centers
  • Retail chains/ Outlets/ Stores
  • Universities/ Colleges/ Schools
  • Conference/ Exhibition centres
  • Airports
  • Train stations
  • Cinemas
  • Wineries
  • Clubs/ Pubs/ Bars
  • Commercial real estate companies
  • Event/ Function centres
  • Smart office buildings
  • Zoo’s and wildlife parks
  • Gyms, aquatics and fitness centres
  • Theme parks/ Aquariums
  • Museums/ Libraries / Galleries
  • Carparks
  • Pop-up Shops
  • Kiosks
  • Concert Halls
  • Hotels
  • Casinos
  • Festivals
  • Stadiums/ Sporting events
  • Recreational areas
  • National parks
  • Consultants, architects and engineers
  • Property developers and investors
  • Councils/ Government departments
  • Café’s / Restaurants
  • Small businesses
  • High rise buildings
  • Markets
  • Outdoor Shopping Precincts

Download the Acumen3 Features & Benefits brochure