People counting real-time analytics
Product Features
Acumen3 Analytics is your all-in-one real-time visitor monitoring tool. A decision-makers day is too busy to spend time transferring raw data from people counting and visitor intelligence technologies into meaningful charts and analytics – Acumen3 does the work for you – leaving you with more time to focus on analysis and strategy development.
Dashboard Snapshot
- Filter by location, data range and zones
- Venue map of analytics points
- Map of locations
Analytics in Numerous Formats
Filter and count by:
- Location
- Time interval (from 1 minute to a day)
- Week by day
- Month by day
- User defined range
- Visitation, entry, exit, pass-by and population
Rich Reporting Suite
- Calendar month statistics
- Core trading hours
- Daily centre activity
- Daily statistics and daily totals
- Day to day comparison
- Hourly variances
- Month by week
- Month to month comparison
- Monthly traffic ranking and variance
- Moving annual turnover
- Average population
- Daily population
- Weekday comparison
- Year summary
- Yearly variance
Other Features
- Schedule and email tailored reports automatically
- Automatic weather, humidity and rainfall feed
- Annotations for relevant information e.g. events, campaign dates
- Adaptable user levels and access
- Comprehensive online help
- Regular feature updates and enhancements
- Acumen3 technical support team on hand
- Report on all locations on a single unified platform
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"The goal is to turn data into information, and informational into insight. "
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"It’s never about the numbers. The numbers are boring. It’s the story behind the numbers. "
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"Facts do not cease to exist because they are ignored. "
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"What gets measured gets managed. "
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"Data! Data! Data! I can’t make bricks without clay. "
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"In ancient times they had no statistics so they had to fall back on lies "
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"He who would search for pearls must dive below. "
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"If the Statistics are boring, then you’ve got the wrong numbers. "
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"A point of view can be a dangerous luxury when substituted for insight and understanding. "
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"If you torture the data long enough, it will confess. "
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"The price of light is less than the cost of darkness. "
Benefits to you
Understand location/store
performance
Develop evidence-based
strategies and plans
Enhance understanding of
your target audience
Analyse marketing and advertising
effectiveness and ROI
Benchmark and predict
visitor trends
Optimise staff schedules by
demand & improve performance
How professionals use Acumen3 Analytics
Marketing Managers
- Assess the impact and performance of marketing initiatives and ROI
- Comparative performance across the store vs other channels
- Customer loyalty rates
- Develop reports for c-Level executives
- Identify Optimal staff to customer ratio
- Identify peel-off rate (Entries Vs Pass-by traffic)
- Identify premium merchandising layout, POS displays
- Identify sales conversions / staff performance
- Improve store/services layout to facilitate customer navigation
- Optimise location performance and comparisons
- Peak-period identification
- Real-time population monitoring
- Strategise and plan future marketing campaigns
- Trends analysis and forecasting
- Understand consumer/visitor satisfaction
- Understand customer/visitor movement flows
- Understand dwell times and popular areas
- Understand the impact of variables such as weather
- Understand when and where conversion rates can be improved
- Understanding path of purchase/ movement
- Where to reduce costs or invest in to increase business performance and profitability
- Sales performace of core products or departments
- Average transaction values, transactions and returns – by category
- Best commercialisation of promotional space
Retail Leasing Managers
- Calculate leasing values
- Develop reports for c-Level executives
- Identify peel-off rate (Entries Vs Pass-by traffic)
- Improve store/services layout to facilitate customer navigation
- Optimise location performance and comparisons
- Peak-period identification
- Plan for future location development
- Real-time population monitoring
- Trading hours management
- Trends analysis and forecasting
- Understand customer/visitor movement flows
- Understand dwell times and popular areas
- Where to reduce costs or invest in to increase business performance and profitability
- Average transaction values, transactions and returns – by category
- Best commercialisation of promotional space
C-Level Executives
- Assess the impact and performance of marketing initiatives and ROI
- Calculate leasing values
- Comparative performance across the store vs other channels
- Help identify professional development needs
- Identify sales conversions / staff performance
- Optimise location performance and comparisons
- Plan for future location development
- Trading hours management
- Trends analysis and forecasting
- Where to reduce costs or invest in to increase business performance and profitability
Operations Manager
- Develop reports for c-Level executives
- Help identify professional development needs
- Identify maintenance, security, waste and cleaning needs
- Identify Optimal staff to customer ratio
- Optimise location performance and comparisons
- Peak-period identification
- Real-time population monitoring
- Staff performance and management
- Schedule for optimal allocation of services
- Trading hours management
- Understand dwell times and popular areas
- Understand the impact of variables such as weather
Store Managers
- Assess the impact and performance of marketing initiatives and ROI
- Comparative performance across the store vs other channels
- Customer loyalty rates
- Develop reports for c-Level executives
- Help identify professional development needs
- Identify Optimal staff to customer ratio
- Identify peel-off rate (Entries Vs Pass-by traffic)
- Identify premium merchandising layout, POS displays
- Identify sales conversions / staff performance
- Improve store/services layout to facilitate customer navigation
- Optimise location performance and comparisons
- Peak-period identification
- Real-time population monitoring
- Staff performance and management
- Trading hours management
- Trends analysis and forecasting
- Understand Best time to restock areas of the store
- Understand consumer/ visitor satisfaction
- Understand customer/ visitor movement flows
- Understand dwell times and popular areas
- Understand the impact of variables such as weather
- Understand when and where conversion rates can be improved
- Understanding path of purchase/ movement
- Where to reduce costs or invest in to increase business performance and profitability
- Sales performace of core products or departments
- Average transaction values, transactions and returns – by category
- Best commercialisation of promotional space
Business Owners
- Assess the impact and performance of marketing initiatives and ROI
- Calculate leasing values
- Comparative performance across the store vs other channels
- Customer loyalty rates
- Design effective store layouts
- Develop reports for c-Level executives
- Help identify professional development needs
- Identify maintenance, security, waste and cleaning needs
- Identify Optimal staff to customer ratio
- Identify peel-off rate (Entries Vs Pass-by traffic)
- Identify premium merchandising layout, POS displays
- Identify sales conversions / staff performance
- Improve store/services layout to facilitate customer navigation
- Optimise location performance and comparisons
- Peak-period identification
- Plan for future location development
- Real-time population monitoring
- Staff performance and management
- Trading hours management
- Trends analysis and forecasting
- Understand Best time to restock areas of the store
- Understand consumer/visitor satisfaction
- Understand customer/visitor movement flows
- Understand dwell times and popular areas
- Understand the impact of variables such as weather
- Understand when and where conversion rates can be improved
- Understanding path of purchase/movement
- Where to reduce costs or invest in to increase business performance and profitability
- Sales performance of core products or departments
- Average transaction values, transactions and returns – by category
- Best commercialisation of promotional space
Facilities Managers
- Develop reports for c-Level executives
- Identify maintenance, security, waste and cleaning needs
- Peak-period identification
- Plan for future location development
- Real-time population monitoring
- Staff performance and management
- Schedule for optimal allocation of services
- Understand dwell times and popular areas
- Understand the impact of variables such as weather
Human Resource Managers
- Develop reports for c-Level executives
- Help identify professional development needs
- Identify Optimal staff to customer ratio
- Identify sales conversions / staff performance
- Peak-period identification
- Real-time population monitoring
- Staff performance and management
- Trading hours management
- Trends analysis and forecasting
Store Development Managers
- Calculate leasing values
- Design effective store layouts
- Develop reports for c-Level executives
- Identify maintenance, security, waste and cleaning needs
- Identify peel-off rate (Entries Vs Pass-by traffic)
- Identify premium merchandising layout , POS displays
- Improve store/services layout to facilitate customer navigation
- Plan for future location development
- Understand dwell times and popular areas
- Understand the impact of variables such as weather
- Understanding path of purchase/movement
- Best commercialisation of promotional space
Acumen3 Analytics is for
- Shopping centers
- Retail chains/ Outlets/ Stores
- Universities/ Colleges/ Schools
- Conference/ Exhibition centres
- Airports
- Train stations
- Cinemas
- Wineries
- Clubs/ Pubs/ Bars
- Commercial real estate companies
- Event/ Function centres
- Smart office buildings
- Zoo’s and wildlife parks
- Gyms, aquatics and fitness centres
- Theme parks/ Aquariums
- Museums/ Libraries / Galleries
- Carparks
- Pop-up Shops
- Kiosks
- Concert Halls
- Hotels
- Casinos
- Festivals
- Stadiums/ Sporting events
- Recreational areas
- National parks
- Consultants, architects and engineers
- Property developers and investors
- Councils/ Government departments
- Café’s / Restaurants
- Small businesses
- High rise buildings
- Markets
- Outdoor Shopping Precincts